Robbie Sexton

Director of Partnerships & Sports Betting & Gaming at Xtremepush

Robbie Sexton has a diverse work experience spanning over several industries. Starting in 1993, they pursued a career as a musician, playing guitar and programming for the band Blink until 2002. Robbie then transitioned into the role of co-owner and sound engineer at Ashtown Recording Studios from 2001 to 2005, where they focused on driving sales, developing relationships with record companies and key influencers, and setting up and designing the studio.

In 2005, Sexton became the Manager of the Drury Court Hotel and Bia Bar, where they developed marketing strategies, particularly in online marketing and accommodation sales. Robbie achieved a 7% increase in direct website traffic through marketing concepts, SEO, and paid search campaigns. Additionally, they optimized the hotel website to improve conversion rates. Robbie held this position until 2010.

From 2011 to 2012, Sexton worked as an online marketing consultant, assisting clients in increasing online visibility and improving ROI. This involved extensive keyword and competitor performance analysis, on-site and off-site SEO, and regular reporting with actionable insights and recommendations based on Google Analytics.

Sexton then joined Ingage in 2011 as a Project and Marketing Manager for the How 2.0 Market Your Business Online Conference. Robbie successfully project-managed and marketed two conferences from conception to completion.

In 2012, Sexton became a Digital Marketing Specialist at Dara Creative, where they were a key member of project management teams. Robbie developed and implemented digital strategies, including SEO, paid search and display advertising, social media marketing, content creation, and email marketing. Robbie also created client reports with actionable insights and recommendations.

Since 2015, Sexton has been with Xtremepush, initially as the Head of Business Development and Global Partnerships. In this role, they delivered global sales and business growth through the implementation and delivery of digital marketing strategies and outbound sales campaigns. Robbie also worked closely with key clients to implement mobile marketing strategies using the Xtremepush mobile marketing automation platform. Currently, Sexton holds the position of Director of Partnerships and Sports Betting and Gaming at Xtremepush.

Overall, Sexton has gained extensive experience in marketing, sales, and business development across various industries, showcasing their unique skill set in delivering growth and ROI on multiple channels and nurturing client relationships.

Robbie Sexton's education history begins in 1980 when they started attending Terenure College. However, no degree or field of study information is available for this period.

In 2009, Robbie enrolled at the Irish Management Institute, where they pursued a Diploma in Marketing, as well as a Diploma in Business & Finance. Robbie completed this program in 2011.

Also in 2011, Robbie attended the Digital Marketing Institute and obtained a Professional Diploma in Social Media Marketing. Additionally, during this same period, they completed a Post Grad degree in Digital Marketing from the same institute.

No further education information is provided beyond the year 2012.

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