Prajakta Sulekar

Prajakta Sulekar has a diverse work experience in the field of consumer insights and marketing. Prajakta currently works as the Consumer Insights & Customer Support Lead at XYXX Apparels since February 2022, where they are responsible for building a men's apparel brand through consumer insights and ensuring smooth customer support. Prior to this, they served as the Marketing-Brand Insights Manager at Zydus Wellness Products Limited from November 2018 to February 2022, where they led the portfolio for various iconic brands and linked consumer insights with marketing strategies.

Before joining Zydus Wellness, Prajakta worked at Kantar IMRB as a Senior Client Services Manager from May 2017 to September 2018 and as a Client Services Manager from February 2016 to May 2017. Prior to that, they gained experience in consumer insights at Nielsen from August 2014 to January 2016, where they worked on various brand tracking and product testing projects for major clients in the personal care industry. Prajakta also briefly worked in the insights-marketing role at Wrigley in April 2014. Overall, Prajakta has developed expertise in using consumer insights to inform marketing strategies and drive brand growth.

Prajakta Sulekar completed a Master's Degree in Market Research at Nielsen's Academy from 2013 to 2014. Prior to that, they obtained a Bachelor of Management Studies degree with a specialization in Marketing/Marketing Management from Mithibai College, where they studied from 2010 to 2013.