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Harry Battu

Chief Revenue & Marketing Officer at XYZ Reality

Harry Battu has a diverse work experience spanning over several industries. Harry is currently working as the Chief Marketing Officer (CMO) at XYZ Reality, where they are leading the mission to eliminate rework in the construction industry through the use of Augmented Reality (AR) technology. Prior to that, they served as an Advisor & Investor at Offsight in 2022. Harry also has experience as a Fractional CMO and Chief Marketing Officer at Battu Consulting Inc. since 2009. Harry held the position of Head of International Marketing and later Director of Marketing, Canada at Procore Technologies from 2018 to 2022. Harry was Vice President of Marketing & Demand Generation at Ready Education in 2017, where they played a crucial role in making OOHLALA Mobile the leading provider of mobile applications for colleges and universities in North America. Harry also worked at CanadaDirect from 2014 to 2017, where they served as Vice President of Marketing & Demand Generation and Director of Digital Marketing & Strategy. Harry has served as the Marketing Manager at Primus Telecommunications Canada Inc. from 2012 to 2014 and was involved in various marketing and product launches. Harry co-founded BlinkConnect Media in 2010 and served as its Chief Marketing Officer (CMO), responsible for sales, marketing, and product initiatives. Harry also worked as Manager of Marketing and Public Relations at 411.ca from 2009 to 2010, where they planned and executed integrated marketing communication strategies. Harry started their career at ICICI Bank Canada in 2006 as the Manager of Marketing and Public Affairs, where they developed and executed consumer and B2B marketing strategies.

Harry Battu has a BA, Honours degree in Digital Enterprise Management, with a specialization in Marketing, Communications, and Business Management from the University of Toronto. Harry also has a Certificate in Direct Marketing from the Canadian Marketing Association and a Certificate in Digital Communication and Strategy from Sheridan College. Additionally, Harry obtained a certification in Inbound Marketing from HubSpot in 2013.

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Timeline

  • Chief Revenue & Marketing Officer

    July 1, 2023 - present

  • Chief Marketing Officer (cmo)

    May, 2022

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