Richard M.

Richard M. serves as the Director of Strategic Marketing at Yaamava' Resort & Casino at San Manuel since September 2020, leading initiatives in Mobile App, E-Mail Automation, CRM, and E-Commerce. Concurrently, Richard holds the position of Adjunct Professor at UCLA, where original syllabi for a Digital Analytics course are developed and taught. Previous experience includes senior roles at OMD USA and WPP, where Richard built extensive marketing science teams, directed analytics for high-profile clients, and executed media measurement strategies. Richard’s early career involved analytics roles at IBM Cloud Video, VUBIQUITY, and the International Data Corporation, focusing on monetization strategies, digital media trends, and market intelligence. Richard earned an MBA in Technology & Innovation from San Francisco State University and a BA in Political Science & Sociology from UMass Boston.