Jennifer Rourke is a digital optimization and strategy leader with over 18 years of experience in digital content management, specializing in SEO and data-driven decisions. Currently, they serve as the Director of Optimization for Yahoo News, where they collaborate with various teams to enhance engagement and streamline content strategies. Previously, Rourke held key roles at organizations such as Walt Disney Television and Business Insider, focusing on content production, analytics, and user engagement. They are pursuing multiple degrees, including an M.S. in Journalism and an M.A. in Sociology, from established universities.
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