Krystal Hernandez

Krystal Hernandez is an experienced professional specializing in business operations and strategy management. Currently serving as a Business Operations & Strategy Manager at Yahoo since October 2022, Krystal focuses on enhancing efficiency and productivity within various teams, including ATV Sales and Global Accounts. Prior to this role, Krystal held key positions at TikTok, first as a Global Business Operations Manager, ensuring consistent creator services globally, and then as a Creative Operations Manager for North America. Experience at Suzy involved managing product strategy and client-focused projects, supporting major CPG clients such as Unilever and Kraft. Krystal has also worked in account management at Spring Studios and MRY, handling high-profile brands like Estée Lauder and Johnson & Johnson. Krystal began the career with an internship at Sony Music Entertainment, following a Bachelor's Degree in Business/Corporate Communications from Baruch College.