Sri Adidam is an accomplished product management professional with extensive experience in marketing technologies. Currently serving as the Director of Product Management at Yahoo since September 2021, Sri has successfully led the growth and adoption of Customer Data Platforms, implementing advanced audience segmentation strategies to enhance marketing efforts. Prior experience includes a role as Director of Product Management at Verizon Media, where Sri optimized Customer Data Platforms and supported diverse marketing campaigns, along with a strong background in end-to-end platform ownership and launching subscription services at Yahoo. Sri's career began at AOL, where roles spanned from Senior Analyst to Principal Product Manager, and academic qualifications include a Master's in Software Engineering from George Mason University and a Bachelor's in Electrical and Electronics Engineering from St. Joseph's Engineering College, complemented by ongoing executive education in product management at UC Berkeley.
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