Merve Tuğçe Şahin

Merve Tuğçe Şahin is a seasoned marketing automation specialist currently employed at Yakult Europe B.V. since June 2023, focusing on translating marketing requirements into technical specifications and maintaining Salesforce platforms. Prior experience includes serving as a Solution Architect for Wunderman Thompson Netherlands, where project requirements were documented and technical solutions created. Merve has also held roles at the Ministry of CRM as a CRM & Marketing Automation Manager and at NMQ Digital, functioning as the primary point of contact for Salesforce and Oracle Eloqua inquiries. Merve's educational background includes a Bachelor of Science in Computer Science and Engineering from Sabanci University.