Yalelo Uganda
Leonard de Mol van Otterloo currently serves as the Head of Sales & Marketing at Yalelo Uganda and Head of Yalelo Kenya, where responsibilities include building a Tilapia fish brand across various channels in East Africa, leading a commercial team, and overseeing significant sales volume projections. Previously, Leonard held the position of Global Sales Manager at The Vegetarian Butcher, where efforts focused on sales expansion post-Unilever's acquisition. Leonard's extensive experience at Unilever included roles as Global Sales Manager and Key Account Manager, managing various product categories and driving brand visibility across multiple retail channels. Educational qualifications include a Master's degree in Strategic Management and an MBA from esteemed institutions, complemented by significant leadership roles in various organizations.
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Yalelo Uganda
We grow tilapia fish in the open waters and stunning beauty of Lake Victoria. Our pens are the largest in Africa, providing an open environment to swim far and deep against natural lake currents. This environment produces a fish that is stronger and leaner, with a taste our customers have come to love over generations. We never use antibiotics, chemicals or growth hormones. Our fish enjoy a diet based on soy, maize and wheat. They don’t eat mud, waste or algae that can be found at the bottom of fish ponds. Because our fish eat only the high-quality balanced diet we provide them there’s no mystery about what is on your plate. Using only the best local fish food keeps our fish healthy and gives a great clean taste! Tilapia is an excellent part of a healthy diet. It is a natural source of protein and calcium while being low in fat and cholesterol. Yalelo’s professional local production is lowering the cost tilapia, making animal protein more affordable and presenting a strong value proposition relative to chicken, pork and beef. We place our fish on ice from the moment of harvest and deliver nation-wide using our own fleet of refrigerated trucks. This reliable cold-chain provides customers with a traceable quality they can depend on. Yalelo, from the local Ugandan word “today”, reminds our customers daily that we’re Uganda’s favourite fresh local fish!