Franccesco Luján del Castillo

Franccesco Luján del Castillo is a seasoned professional with extensive experience in commercial strategy and sales analytics, currently serving as Senior Coordinator of Commercial Strategy at Yanbal since September 2014. In this role, Franccesco leads key commercial processes, focusing on compensation plans, multi-level development, and loyalty programs for the Peru-Bolivia HUB, aimed at enhancing sales force performance through attractive incentive programs. Previous positions at Yanbal include Coordinator of Commercial Strategy and Senior Sales Strategy Analyst, where analytical skills were honed in sales performance evaluation and patterns identification. Prior to Franccesco's tenure at Yanbal, experience included roles such as an Analyst Programmer at Corporación Mayo SAC. Academic qualifications include a licentiate degree in Systems Engineering from Universidad de San Martín de Porres and multiple specializations in business analytics, big data, and information management.