Lamia ROUAZ

Lamia Rouaz is a results-driven general manager and executive leader currently overseeing Algeria operations for Yandex, where they have successfully localised the company's presence and driven significant growth. With over 23 years of experience across various sectors, including technology and telecommunications, they have demonstrated a strong ability in strategic management and team leadership. Previously, Rouaz served as general manager for Careem and held key marketing roles at VEON and Red Bull, contributing to substantial revenue increases and successful market entries. They hold an Executive MBA from EDHEC Business School and a Bachelor's degree in Commercial Marketing.