Roxana Chávez Zúñiga

Roxana Chávez Zúñiga is an accomplished professional with extensive experience in digital marketing and agency partnerships across Latin America. Currently serving as the Agency Partnerships and Head of Operations LATAM at Yandex since August 2023, Roxana has successfully developed strategic partnerships and managed relationships with over 60 advertising agencies in key LATAM markets. Prior to this role, Roxana held positions such as Head of Social Strategy LATAM at VML for Colgate Palmolive, Digital Marketing Manager at Anáhuac Online, and Senior Account Executive at Glue Up, showcasing a strong capability in driving growth and optimizing digital strategies. Roxana's educational background includes a degree in Communication and Journalism from Universidad Nacional Autónoma de México and a Licensing in Marketing from Ceneval.