Zed Jellicoe

Zed Jellicoe is a seasoned Senior UX Research Manager currently leading UX research for Yango Play, an AI-powered entertainment super app across six MENA markets, with a focus on mobile and Smart TV platforms. Zed's extensive experience includes previous roles at ADSS, where influential research drove product strategy for financial services, and at du, where Zed contributed to the launch of numerous mobile plans. Zed has also spearheaded UX innovations at Dubai Electricity & Water Authority, led digital product initiatives during the COVID-19 period at BUSINESS TRADING COMPANY, and enhanced user engagement for Mashreq Bank's digital banking assistant. With foundational roles at Omni Classifieds and Arkium Design Studio, Zed has a proven track record of increasing user engagement and client satisfaction across various platforms. Zed is currently pursuing a Master's degree in Psychological Sciences at Brunel University of London, having also specialized in AI Product Management at Duke University.