Viviana Navarrete MacEdo

Senior Martech Specialist at Yape

Viviana Navarrete Macedo has extensive experience in the field of marketing and technology. Viviana has held various senior positions in companies such as Yape, NTT DATA Europe & LATAM, Multiplica, Grupo Gabuteau, WeRemoto, Medstyle Perú, and Amazon. With a strong background in digital analytics, growth hacking, and marketing, Viviana has worked with a diverse range of clients and accounts, optimizing digital channels and implementing strategic plans. Viviana is currently enrolled in a digital transformation program at the Massachusetts Institute of Technology and holds a Master's degree in Growth Hacking & Marketing Automation from IEBS. Their expertise and skills make their a valuable asset in the tech and marketing industry.

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