Esma Hilal Kahveci is a Digital & Data Analytics Specialist at Yapı Kredi since August 2022, responsible for delivering advanced analytics output and conducting funnel analysis to optimize conversion rates. Kahveci has a strong background in digital analytics, having acted as a Project Manager for the implementation of a digital analytics tool and previously served as a Digital & Data Analytics Assistant, enhancing tool usage among teams. A management trainee at Yapı Kredi completed an intensive banking program, supplementing experience in planning roles at Godiva Chocolatier and Kiwa Türkiye. Educational qualifications include a Bachelor's degree in Business Engineering from Istanbul Technical University, an MBA from Koç University, and current studies in Social Media Management at Anadolu University, alongside a previous academic tenure in Entrepreneurship and Management at Rīgas Tehniskā universitāte.
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