Theedanai Tripuvanantakul

Go-to-market Manager (gtm) at Yara International

Theedanai Tripuvanantakul is an accomplished professional currently serving as a Go-To-Market Manager at Yara International since March 2021. In this role, Theedanai is the project owner for initiatives like "YaraBodega" and "Farmcare," overseeing all Acquisition, Go-To-Market activities, and digital performance of the company's applications in Thailand, achieving over 80% engagement among users. Prior experience includes positions at Lazada as a Campaign Manager and Expedia Group as a Market Account Manager, where Theedanai managed a large hotel portfolio in Thailand, significantly increasing market share and business relevance. Additional roles at P&P Agencies Co., Ltd., SYNERGIE Systems Co., Ltd., and the American Insurance Association provided foundational experience in both export procedures and customer service. Theedanai holds a degree from Mahidol University International College and has a background in Accounting and Finance from Assumption Commercial College.

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