YARDNYC
Caroline Seklir is an accomplished strategist with extensive experience in brand positioning and consumer insights, currently serving as the Head of Strategy and Group Strategy Director at YARD NYC since February 2013. In this role, Caroline partners with the founder to navigate a proprietary strategic process for clients, emphasizing the importance of culture and insights in creating meaningful brand narratives. Previous positions include Strategy Director and various roles at Melet Mercantile, The Princeton Review, and Columbia University, showcasing a diverse skill set in strategic thinking, trend forecasting, and creative development. Caroline holds a Bachelor's degree in English Language and Literature from Colby College and a Master of Fine Arts in Fiction from Columbia University.
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YARDNYC
Hello. We’re Yard NYC, a proudly independent, beautifully effective creative company that turns brands into cultural beacons. We create category-defining work that builds long term value for what we call 'brand beacons'. AdAge Small Agency Winner 2018, 2020 and 2021 Some of the brands we've had the please to partner with include: Amazon, Athleta, Bed Bath and Beyond, Campari, Converse, Crate&Barrel, David Webb, Equinox, Gap, Isopure, John Varvatos, La Mer, Leesa, Nars, NYRR, Olly, P&G, Schutz, Tanqueray, Three's Brewing, Timberland, Tumi, USTA, Walmart