Lucas Price

Lucas Price is the Founder and CEO of Yardstick, established in February 2022, which leverages AI to enhance sales team performance in interviewing and hiring. Price serves as a Limited Partner at both GTMfund and Stage 2 Capital, and is a member of Pavilion since April 2022. Previously, Price held the position of SVP of Sales at Zipwhip from March 2014 to June 2019, where leadership resulted in revenue growth from under $1 million to over $100 million in ARR. Additionally, Price founded Gravity Payments in January 2004 and owned Underwater Encounters from January 2009 to March 2014, while possessing a passion for underwater photography. Education includes a BA in Philosophy and Economics from Westmont College, completed in 2001.