Yates
Alexandra Gordon is an experienced Consumer Insights Manager at Yates since January 2016, specializing in consumer research and marketing strategies. Prior to this role, Alexandra worked as a Consumer Insights and Marketing Professional on a freelance basis, collaborating with BLACKMARKET Research from April 2014 to January 2016. Alexandra's previous experience includes serving as Insights & Planning Manager at Kellogg Company, where management of insights and strategic planning for brands such as All-Bran and Crunchy Nut Cornflakes took place. Earlier roles at DuluxGroup Limited involved managing market research functions and brand management responsibilities across various product categories. Alexandra's educational background includes a Graduate Diploma in Psychology from UNSW and a Bachelor of Business in Marketing from the University of Technology Sydney.
Yates
From its very beginnings Yates has prided itself on helping people grow. It is our sole purpose for being... we want to help you grow in your garden, have success and develop the confidence to try something new. We back this by supplying quality products! We proudly started with just our packet see range over 135 years ago and our Australian and New Zealand based teams now manufactures and distributes an extensive range of garden products and offer a range of gardening services. These include fertilisers, plant protection products, garden accessories, lawn seeds and potting mixes. A little bit of history from Yates Yates was founded by Arthur Yates, an Englishman who migrated to New Zealand in 1879. The seed business that Arthur opened in Auckland in 1883 was the beginning of what was to become one of the most recognised names in Australian and New Zealand gardening. In 1886 Arthur visited Sydney, where he saw an opportunity to establish a similar enterprise in Sussex St, Sydney. The Yates Garden Guide, is a great gardening book that is still published more than 110+ years later with over 7 million copies in circulation. We're a family at Yates and committed to helping you grow the best garden possible. Talk to us today as we'd love to have a chat about your garden, your pots or balcony garden and see how we can help.