Yates
Alexandra Gordon is an experienced Consumer Insights Manager at Yates since January 2016, specializing in consumer research and marketing strategies. Prior to this role, Alexandra worked as a Consumer Insights and Marketing Professional on a freelance basis, collaborating with BLACKMARKET Research from April 2014 to January 2016. Alexandra's previous experience includes serving as Insights & Planning Manager at Kellogg Company, where management of insights and strategic planning for brands such as All-Bran and Crunchy Nut Cornflakes took place. Earlier roles at DuluxGroup Limited involved managing market research functions and brand management responsibilities across various product categories. Alexandra's educational background includes a Graduate Diploma in Psychology from UNSW and a Bachelor of Business in Marketing from the University of Technology Sydney.