Alexandra Gordon

Consumer Insights Manager at Yates

Alexandra Gordon is an experienced Consumer Insights Manager at Yates since January 2016, specializing in consumer research and marketing strategies. Prior to this role, Alexandra worked as a Consumer Insights and Marketing Professional on a freelance basis, collaborating with BLACKMARKET Research from April 2014 to January 2016. Alexandra's previous experience includes serving as Insights & Planning Manager at Kellogg Company, where management of insights and strategic planning for brands such as All-Bran and Crunchy Nut Cornflakes took place. Earlier roles at DuluxGroup Limited involved managing market research functions and brand management responsibilities across various product categories. Alexandra's educational background includes a Graduate Diploma in Psychology from UNSW and a Bachelor of Business in Marketing from the University of Technology Sydney.

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