Rory Feng

Rory FENG is an accomplished professional in the cosmetics and retail industry with extensive leadership experience spanning over two decades. Currently serving as New Retail President and GM of Abby's Choice at Yatsen Holding since September 2018, Rory has previously held significant roles including Consultant of New Retail Division at the same company, GM of Retail Business Division at SHANGHAI CHICMAX COSMETIC CO., LTD, and Business Development Director at L'Oreal China. Additional experience includes positions as National Sales Manager at Innisfree China and Regional Sales Manager roles at both L'Oreal China and Revlon China. Rory began the professional journey at KOSE Cosmetics (China) as Regional Sales Manager and further developed skills in management at Kanebo Cosmetics (Shanghai) and Wuxi Guangming Clothing Group co., LTD.