Yellow
Shirley Claire has had a range of roles in the advertising industry. Shirley began their career as a Copywriting Intern at OgilvyOne Worldwide in 2012, where they gained valuable experience in the digital ad industry. After that, they worked at Quadrum Solutions Ltd. as a Copywriter, where they independently handled key brands and was responsible for strategic thinking and creative execution. Shirley then moved on to ThinkTag Advertising, where they started as a Senior Copywriter and later became a Copy Supervisor. Currently, Shirley is working as the Head of Copy at Yellow.
Shirley Claire's education history begins with their enrollment at Bombay Scottish School from 1994 to 2006. However, the specific degree or field of study they pursued during this period is not mentioned. Following this, they attended St. Andrew's College of Arts, Science and Commerce from 2008 to 2011. Here, they earned a Bachelor of Mass Media (Advertising) degree with a specialization in Mass Communication/Media Studies. Finally, in 2012 to 2013, Shirley enrolled at MICA | The School of Ideas for a creative copy course, although their specific field of study is not specified.
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Yellow
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There must be a reason that of all the colors on his palette, Van Gogh specifically decided to ingest the color yellow. Something that beckoned him to this shade of cheer, energy, and joy- emotions that are both evoked and embodied here at Yellow. While we may never know why Van Gogh chose yellow, we do know why you should choose Yellow. As Van Gogh was drawn to this one color, we draw people in through our unique and evocative storytelling. We sell stories by building a strong aesthetic and visual brand identity and through engaging content and compelling visuals. But staying true to our namesake, that's not all that we do. Like the primary color yellow that can be mixed in varying amounts to produce a myriad of colors, at Yellow we mix and match to find the perfect shade of design, content, and strategy for our brands. Whether it's providing creative direction for campaigns, social media marketing, creating well structured and data-backed UI/UX strategies, or focusing on brand growth and go to market strategy building, we cater to all creative needs. At Yellow, we execute campaigns across the globe with brands like Hamleys, Nnnow, Tiffany & Co, Sephora, Bombay Shirt Company, Forbes, Ermenegildo Zegna, Paul Smith, Bally of London, Dune London, Pizza Express, Kotak Mutual Fund, Radisson Blu and more.