Yellow
Zoya Qureshi has a diverse work experience in the field of content and creative production. Zoya is currently working as a Content Lead at Yellow since June 2022. Prior to that, they held the same position at 21N78E Creative Labs starting from May 2021 till June 2022. Zoya also has experience as a Strategist and Copywriter at Stone Soup from January 2021 to December 2021. Zoya began their career as a Creative Producer at IVM Podcasts in January 2019 and worked there until February 2020.
Zoya Qureshi attended R. D. National College where they studied Mass Communication/Media Studies. Zoya then went on to pursue their Bachelor of Mass Media Communication degree at the University of Mumbai, with a focus on Advertising.
Yellow
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There must be a reason that of all the colors on his palette, Van Gogh specifically decided to ingest the color yellow. Something that beckoned him to this shade of cheer, energy, and joy- emotions that are both evoked and embodied here at Yellow. While we may never know why Van Gogh chose yellow, we do know why you should choose Yellow. As Van Gogh was drawn to this one color, we draw people in through our unique and evocative storytelling. We sell stories by building a strong aesthetic and visual brand identity and through engaging content and compelling visuals. But staying true to our namesake, that's not all that we do. Like the primary color yellow that can be mixed in varying amounts to produce a myriad of colors, at Yellow we mix and match to find the perfect shade of design, content, and strategy for our brands. Whether it's providing creative direction for campaigns, social media marketing, creating well structured and data-backed UI/UX strategies, or focusing on brand growth and go to market strategy building, we cater to all creative needs. At Yellow, we execute campaigns across the globe with brands like Hamleys, Nnnow, Tiffany & Co, Sephora, Bombay Shirt Company, Forbes, Ermenegildo Zegna, Paul Smith, Bally of London, Dune London, Pizza Express, Kotak Mutual Fund, Radisson Blu and more.