Cory Pulice

Cory is a digital commerce and marketing executive, strategist, consultant and operator with two decades of first-hand experience and benchmarks from his work with more than 50 retail brands, from startup to Internet Retailer 500 to Fortune 50. An adaptable change agent, transformational leader and team member, Cory has a unique ability to find paths to growth and profits and align operating teams, management, boards and 3rd parties. His retail expertise includes P&L ownership and a proven process for activating marketing, merchandising, technology, and operations to drive business valuation and move the needle in today’s digitally-centric, customer-first environment.

With deep category expertise in Health and Beauty, Cory has led numerous digital commerce-driven startups, turnarounds and exits. SkinStore.com, grew from $1M to $22M under his leadership, was acquired by drugstore.com, Walgreens and The Hut Group. e.l.f. Cosmetics more than doubled ecommerce revenue, leading to an acquisition and now publicly traded as ELF Beauty. A strategic plan, referred resources and mentorship lead to Swimsuitsforall.com transformation into a category powerhouse, teeing up its acquisition by FullBeauty Brands. Additionally, Cory has also delivered actionable digital strategies for leading brands, such as: Bare Escentuals, Pier 1 Imports, Johnson and Johnson, Mars Retail Group, Hudson’s Bay Company, European Wax Center, Markwins Beauty Brands, Wolverine World Wide, Windsor Fashion, Vince and Corelle Brands among others.