yellowHEAD

Edith Baschwitz is a seasoned professional with extensive experience in customer success, marketing management, and market research across various industries. Currently serving as Senior Customer Success Manager and YellowHEAD Ambassador at yellowHEAD since February 2022, Edith manages strategic accounts and fosters customer loyalty. Previous roles include Marketing Manager for Kids Channels at WarnerMedia, where responsibilities encompassed developing marketing strategies for Cartoon Network and other channels, and Market Research & Consumer Insights Manager for Beiersdorf in LATAM, leading initiatives for brands like NIVEA and EUCERIN. Edith also held positions at Best Buy, GfK, and Ford Motor Company, showcasing a solid career in consumer insights and market analysis. Edith holds a Bachelor’s Degree in Marketing with an Honorific Mention from Tecnológico de Monterrey and participated in an interchange program at The University of Queensland.

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