MacKlin O'Rourke

Macklin O'Rourke is an experienced marketing professional with a strong focus on search engine marketing and eMarketing strategies. Currently serving as the Search Engine Marketing Manager at Yelp since September 2025, O'Rourke has previously held significant roles at Fanatics, where a key achievement includes creating a system that improved player campaign performance by 300%. O'Rourke's background includes international marketing efforts across 13 countries, data analysis and digital marketing at companies like Eaze, Kaluwa Co., and Apsara Skin Care, and a foundation in digital research from ISN Corp. O'Rourke holds a degree in Marketing from the University of San Francisco, awarded in 2021.