Yeo Hiap Seng Ltd
Queenie Lui is an experienced marketing professional with a strong background in brand building and event management across various sectors. Currently serving as a Marketing Executive for Yeo Hiap Seng (Yeo’s) since July 2018, Queenie specializes in planning marketing strategies for the UK and Europe markets. Previous roles include Project Coordinator at EcoDrive Hong Kong and Marketing Assistant at EVI Services Limited, along with experience as a Public Communications Event Assistant at The Samaritan Befrienders Hong Kong and a marketing role at Tech Vision System Ltd. Notable achievements include managing award entries for the World Architecture Festival 2018 and assisting in the logistics and promotion of the World Cultures Festival 2017. Queenie holds a Bachelor of Social Science (Hons) in Asian and International Studies from City University of Hong Kong and has completed an Associate of Arts in Creative Communication at Hong Kong Baptist University.
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Yeo Hiap Seng Ltd
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Yeo Hiap Seng Limited is a Singapore-based management and investment holding company. The Company operates through three segments: Consumer food and beverage products, Property development, and Other investments. The Other investments of the Company consist of investment property holding and equity investments holding. The Company's three segments operate in approximately two geographical areas, including Singapore, the operations in Singapore area are principally investment holding, manufacture, sale, distribution and export of beverages, sauces, canned food and provision of vending services and property development, and Malaysia, the operations in Malaysia area are principally production, marketing and sale of beverages and food products. The operations in other countries include manufacturing, sale and distribution of beverages and food products, and investment holding. Its subsidiaries include YHS (Singapore) Pte Ltd, YHS International Pte Ltd and YHS Investment Pte Ltd.