Saumya Chaudhary

Saumya Chaudhary is an accomplished Product Manager at YES BANK since May 2023, and the Founder and CEO of BackyardBlender, a successful fashion, beauty, and lifestyle blog established in September 2017, which achieved peak traffic of over 10,000 viewers. Saumya has expertise in SEO and content creation, significantly increasing organic traffic through well-implemented strategies, and has successfully grown an Instagram page to over 100,000 followers within a year. Previous roles include coordinating public relations at the Indian Institute of Management Rohtak, where Saumya actively managed media relationships and brand promotions. Saumya also has experience in international expansion at Unacademy and various digital marketing internships, demonstrating a strong background in marketing and communications, supported by an MBA from IIM Rohtak and a BTech in Computer Science from Jaypee University.