Ankit Raj Bachchan

Ankit Raj Bachchan is a seasoned professional in brand management and creative direction, currently serving as Brand Head at YesMadam since February 2025. Prior experience includes roles such as Creative Director of Growth at Jai Kisan, where impactful rural fintech initiatives were developed, and Senior Manager of Brand Planning at Mirchi, where campaigns for prominent brands were conceptualized. Ankit also held positions such as Brand Manager at The Viral Fever, where leadership of social media teams contributed to significant subscriber growth, and Editor-in-Chief at WittyFeed. A background in digital content creation and traffic acquisition was established at Culture Machine Media Pvt. Ltd., while Ankit's entrepreneurial journey began with co-founding bollygraph.com, which gained substantial audience engagement. Ankit holds a Bachelor's degree in English Language and Literature from Magadh University.