Allison Underwood

Allison Underwood has extensive work experience in various roles related to data strategy, analytics, and marketing. Allison currently serves as the Director of Customer Data Strategy at YETI, where they have been since 2023. Prior to that, they worked as a Senior Manager of Advanced Analytics at YETI starting in 2021. From 2016 to 2021, Allison was a Senior Manager at Accenture Interactive. Allison also held the position of Senior Manager of Analytics + Insights at Time Inc. from 2015 to 2016. Before that, they worked at Open Road Integrated Media Inc. as the Director of Digital Marketing & Analytics from 2014 to 2015, and as a Senior Marketing and Analytics Manager from 2011 to 2014. Allison started their career at Penguin Random House as an Online Marketing Manager from 2010 to 2011. Prior to that, they worked at Macmillan Audio as a Digital Content and Marketing Manager from 2007 to 2010, and at Austin Film Society as an Associate Director of Development from 2003 to 2007.

Allison Underwood attended Southern Methodist University from 1999 to 2002, where they earned a Bachelor of Arts degree in Advertising. Additionally, they have also attended the University of Southern California, but no specific information regarding the degree or field of study is provided.