Hannah Mara

Hannah Mara serves as YETI’s Vice President, Product Management, and joined the Company in November 2020. In her role, Hannah develops and drives the execution of YETI’s long-term product strategy and manages the product portfolio. She is an experienced strategic leader and has focused her career on directing strategic planning centered around innovation, transformation, and growth. She was previously at Kimberly-Clark Corporation as the Sr. Director, Corporate Strategy from 2018 to 2020, where she oversaw many strategic initiatives including an enterprise-wide commercial transformation. Before her time at Kimberly-Clark, Hannah helped build and lead the wearable technology business at Fossil Group from 2013 to 2018 and prior to that, served as a consultant at Boston Consulting Group. Hannah received her B.S. in Economics with a minor in Mathematics from Duke University and her M.B.A from Georgetown University.