Kevin Westlake

Video Content Manager at YETI

Kevin Westlake has diverse work experience in the field of video production and editing. Kevin began their career as a Videographer for Big Ten Network - Penn State Athletics, where they shot and edited behind-the-scenes, documentary-style, and daily highlight films for all Penn State teams and events. Kevin also trained new hires and edited branded videos aligned with the team's marketing strategy.

Kevin then worked as a Video Analytics Manager for Disney ABC Television Group, where they specialized in understanding the measurements of successful video content. Kevin screened potential programs, analyzed distribution methods, and identified target customer experiences. Kevin regularly designed, edited, and produced collateral for various departments and accurately forecasted content performance to drive impact and growth.

After that, Kevin joined The Walt Disney Company as an Assistant Video Editor. Kevin'sresponsibilities included quickly editing short-form promos for broadcast TV, social media, and digital platforms. Kevin collaborated with producers and creative directors to engage targeted viewers through comprehensive storytelling knowledge and explored new technologies and software for efficient editing and proper storage space utilization.

Kevin then worked at Trailer Park as an Assistant Video Editor and contributed to the editing process. Kevin also had a role as a Jr. Video Lead at Netflix, where they created first-class product teasers and trailers for the streaming service's subscribers. Kevin edited footage from various sources to create new videos and ensured efficient delivery to a large subscriber base.

Kevin then worked at The Hollis Co. as a Senior Video Producer/Editor, where they exhibited expertise in video marketing and post-production workflows. Kevin owned video projects from ideation to distribution and transcribed analytic insights to adapt and improve the production pipeline. Kevin was skilled in various aspects of production, including shooting, audio recording, sourcing usable footage, and archiving projects effectively.

Furthermore, Kevin worked at Perfect Keto as a Video Producer, focusing on producing high-quality videos aligned with the company's brand and marketing objectives.

Kevin then joined Black Rifle Coffee Company as a Senior Video Producer, contributing to the production and editing of videos for the company.

Most recently, Kevin started working at Fox Networks Group as a Video Editor, where they edited trailers for various digital and subscription-based FOX brands. Kevin optimized videos for multiple operating platforms and ensured the delivery of fresh content and user interface enhancements.

Kevin's most recent experience is as a Video Producer at YETI, where they contribute to the production of videos for the company.

Kevin Westlake's education history includes a Bachelor's Degree in Telecommunications & Business from Penn State University. Prior to that, they attended Owen J Roberts High School. Additionally, Kevin has obtained certifications in YouTube Asset Monetization and YouTube Content Ownership from YouTube.

Links

Timeline

  • Video Content Manager

    April 1, 2024 - present

  • Video Producer

    August, 2022