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Lyuba Radeva

Product Manager & Fixed Mobile Convergence Expert at Yettel.Bulgaria

Lyuba Radeva is an experienced Product Manager and Fixed Mobile Convergence Expert at Yettel Bulgaria, where key digital services like HBO GO and Deezer have been successfully launched as part of Telenor’s Digital Services portfolio since October 2017. As an end-to-end Product Owner, Lyuba leads partner management processes, negotiates commercial conditions, prepares business cases, secures internal approvals, manages license agreement contracts, develops go-to-market strategies, and supports technical integrations. Previously, Lyuba served as a Digital Services and Partnerships Specialist at Telenor and held the position of Dashboard Creation Intern, focusing on business metrics organization and stakeholder relationship management. Educational qualifications include a Bachelor's degree in Turkish Philology from Sofia University St. Kliment Ohridski and various high school degrees in Informatics and Information Technologies.

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Sofia, Bulgaria

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Yettel.Bulgaria

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Yettel Bulgaria, part от PPF Group, is a telecommunications company providing connectivity and digital services to over 3 million users with people, devices, and businesses. Putting the customer first, Yettel's mission is clear: to help people achieve balance in life.  During its 20-year history in the Bulgarian market, the company (operating until March 2022 under Telenor brand) has built a strong reputation as a pioneer in the field of wireless networks and beyond, launching the first commercial 4G network in Bulgaria in 2015, the first VoLTE service in 2018 and paving the way for the development of 5G with the first test of a 5G network in the country.  Yettel's industry-leading approach to infrastructure has earned five consecutive Best in Test certifications from the global umlaut organization, which sets the gold standard in the industry.  Today, Yettel Bulgaria has more than 1,800 employees, over 180 retail stores, and its mobile network covers over 99% of Bulgaria's population. For more information, please visit Yettel.bg  


Headquarters

Sofia, Bulgaria

Employees

1,001-5,000

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