Lyuba Radeva

Lyuba Radeva is an experienced Product Manager and Fixed Mobile Convergence Expert at Yettel Bulgaria, where key digital services like HBO GO and Deezer have been successfully launched as part of Telenor’s Digital Services portfolio since October 2017. As an end-to-end Product Owner, Lyuba leads partner management processes, negotiates commercial conditions, prepares business cases, secures internal approvals, manages license agreement contracts, develops go-to-market strategies, and supports technical integrations. Previously, Lyuba served as a Digital Services and Partnerships Specialist at Telenor and held the position of Dashboard Creation Intern, focusing on business metrics organization and stakeholder relationship management. Educational qualifications include a Bachelor's degree in Turkish Philology from Sofia University St. Kliment Ohridski and various high school degrees in Informatics and Information Technologies.