Fernanda Soto Herrera is a Lead Product Designer with over 7 years of experience specializing in SaaS, automation, and workflow management systems. Currently, Fernanda leads the compliance product at Yext, focusing on redesigning user interfaces and optimizing data workflows. Previously, they served as a Senior Product Designer at Hearsay Systems, where they developed scalable automation frameworks for compliance processes. Fernanda's freelance work as a User Experience Designer involved creating tailored user experiences for e-commerce and mobile app projects. They hold a Bachelor’s degree in Graphic Design from Universidad Anáhuac Querétaro and a diploma in Design and Visual Communications from RMIT University.
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