Beatriz Rossoni

Beatriz Rossoni is a Product Marketing Analyst at Yieldstreet, responsible for managing new product launches and strategic projects, overseeing the launch process across various asset classes, and conducting market and user research. Previously, Beatriz served as a Marketing and Communications Analyst at EBANX, where strategic social media efforts and brand advocacy initiatives contributed to increased lead generation and audience engagement. Additionally, roles at EBANX included management of branding and technology projects, development of go-to-market strategies, and support for significant rebranding efforts. Beatriz's earlier experience at Marketdata involved creating content for digital channels and managing media campaigns, while a research role at the Universidade Tecnológica Federal do Paraná contributed to academic knowledge. Beatriz holds an MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing and a degree from the Federal University of Technology - Parana.