James East is a seasoned professional in product management and ownership, currently serving as a Senior Product Owner at Yilu since October 2022. Previous experience includes roles as Product Manager for mobile apps at SHARE NOW and Senior Product Owner at Plugsurfing. James has a strong background in leading product developments, including the rebuild of Smartfrog’s Video Services and managing Agile methodologies at HelloFresh for Recipes. An extensive tenure at BBC involved multiple positions from Business Analyst to Product Manager, focusing on media playout and streaming technologies. Early career experiences at Virgin Media and ntl shaped a solid foundation in testing and customer support. James possesses a comprehensive understanding of user needs and product strategies across various sectors.
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