Markus Sinisalo

Markus Sinisalo is a seasoned professional with extensive experience in digital business and ecommerce, currently serving as the Group Chief Commercial Officer at Yliopiston Apteekki since June 2022. Sinisalo has held various leadership roles, including Executive Director for Digital Business & Online Pharmacy, and Business Unit Director at Tokmanni, overseeing ecommerce operations and strategic growth initiatives. With a strong background in marketing and category management across notable companies such as Unilever and Valio, Sinisalo has demonstrated expertise in omnichannel strategies, customer experience optimization, and P&L management. Additionally, Markus has been involved in advisory roles through Rikhard Consulting and has served as Chairman of the Board at Nordic Pureness Oy, reflecting a comprehensive skill set in both consultancy and direct business leadership. Sinisalo holds a Master of Science degree in Marketing and Accounting from Aalto University.