Melissa A. Perez

Melissa A. Perez, MBA, is a seasoned marketing and operations professional with extensive experience in brand management and revenue generation. Currently serving as the Director of Brand Operations at YMCA of Greater Houston since September 2016, Melissa manages a $4.2 million budget and has successfully negotiated advertising contracts for high ROI. Prior roles include Membership Director at YMCA of Greater Houston, where Melissa focused on increasing membership sales and retention, and Assistant Director of Marketing and Promotions at the United States Naval Academy Athletic Association, overseeing key marketing functions with an accountability of contracts valued up to $700K. Melissa also earned accolades as part of the University of Michigan Athletics Department marketing team, which was awarded the Big Ten Marketing Staff of the Year. An MBA graduate from American University, Melissa holds a BA in Sociology with a focus on Business and Economics from the University of Michigan.