Cheryl Robock

Cheryl Robock is an accomplished marketing professional with extensive experience in creative direction and brand operations. Currently serving as the Director of Creative and Brand Operations at Babson College since January 2012, Robock leads integrated brand and programmatic marketing campaigns while overseeing brand operations to ensure consistent representation and efficiency. Previously, Robock held the position of Creative Director at EF Go Ahead Tours, where responsibility included building a creative department and setting the direction for successful multi-channel marketing efforts. Earlier career experience includes serving as Creative Manager at Houghton Mifflin Co., where Robock directed major marketing initiatives and corporate branding efforts, and as Art Director at Key3Media, where Robock developed marketing concepts for technology trade shows. Robock holds a BFA in Graphics & Packaging from the ArtCenter College of Design.