YMR Track Club
Annika Billberg is a seasoned professional with extensive experience in leadership and communications. Currently serving as a Board Member at Grängesberg Exploration Holding AB and holding the positions of Founder and Managing Director at True Communications AB since August 2018, Billberg specializes in crafting narratives that unify organizational messaging. Additional roles include Director of the Board at Shortcut Media Group and Deputy Director of the Board at the same company, as well as Chairman Of The Board for YMR Track Club. Billberg has authored children's book series and has previously held significant roles at Intrum, where responsibilities included overseeing communications during a major merger and managing marketing across multiple countries. Billberg holds an Msc in Business Administration from Jönköping University and has an exchange education from WU Vienna.
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YMR Track Club
YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the club's tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.