YMR Track Club
Emilie Stiebel is a seasoned professional with extensive experience in e-commerce, customer support, social media management, and digital consulting. Currently, Emilie holds the position of Customer Support/Website at YMR Track Club since June 2023. Prior to this, Emilie served as a Social Media Manager at Digital Solutions Sthlm from September 2021 to November 2023, focusing on user-friendly websites and social media strategies. Emilie's role as E-commerce Manager at Yoga Girl from 2018 to June 2020 involved overseeing merchandise, retreats, and marketing initiatives. At Odd Molly, Emilie contributed significantly to the E-commerce development and customer service teams from 2010 to 2018, with a focus on enhancing customer experiences and entering new markets. Emilie's diverse skill set reflects a strong background in e-commerce and digital marketing.
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YMR Track Club
YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the club's tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.