Yoga Alliance
Lauren McCaskey possesses extensive experience in marketing, communications, and business operations. Currently serving as the Director of Marketing and Communications, as well as the Director of Standards and Credentialing Specialist at Yoga Alliance since October 2019, Lauren has developed a strong skill set in these areas. Prior roles include Business Operations Manager at Capitol Z Homes, Inc., Regional Marketing Manager for Gold's Gym's US East division, and various positions in sales and marketing assistance. Lauren also has a background in event management, having worked as a Senior Event Coordinator at Anthony Travel, Inc. and in event management at Walt Disney World. Lauren holds a Bachelor of Arts in Sociology from the University of Virginia, obtained in 2011.
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Yoga Alliance
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Yoga Alliance is the leading nonprofit association representing the yoga community worldwide. Our work is a direct reflection of yoga professionals’ needs and feedback, and supports and fosters the high quality, safe, accessible, and equitable teaching yoga everywhere. We do this through: • Celebrating and uplifting the many diverse yoga styles, traditions, and lineages; • Upholding the worldwide growth of yoga through education and community, including Digital Event programming; • Encouraging safe yoga instruction via quantitative Standards and a member-wide Ethical Commitment, which includes an enhanced Code of Conduct, Scope of Practice, and responsibility to equity in yoga; • Advocating for self-regulation in the yoga industry, our community's protection from unfair or unnecessarily burdensome patents, taxation, or government regulation; and universal access to high quality, safe, accessible, and equitable yoga practices; • Serving the member community by providing tools for professional growth and development, exclusive benefits, and timely resources and information including those on COVID-19 and Social Justice; • Fostering accountability within our standards, membership, and internal team; and • Providing yoga schools and yoga teachers with effective business practices to help achieve success.