Julia Patsak

Julia Patsak has a diverse work experience in various organizations. Julia worked as a Digital Marketing Director at YOGABODY from January 2019 to present, where they managed an annual advertising budget of $2 million and successfully generated website traffic and leads. Julia also scaled paid acquisition on platforms such as Facebook, Instagram, Google Adwords, and Amazon. Julia's role involved tracking and analyzing data, performance monitoring, running A/B split tests, coordinating with affiliate partners, and managing social media influencers.

Before their role as a Digital Marketing Director, Julia worked as an Advertising & Analytics Manager at YOGABODY from August 2016 to January 2019. In this position, they focused on website traffic generation, lead generation, and measuring advertising campaign success. Julia achieved rapid growth while maintaining ROI, monitored performance, and provided weekly and monthly reports analyzing key performance indicators. Julia also conducted A/B split testing for ad creatives and landing page optimization, as well as managed social media influencers.

Prior to their time at YOGABODY, Julia worked as an Online Marketing Executive at the same company from June 2015 to August 2016. In this role, they created and deployed advertising campaigns using platforms such as Google Adwords, Facebook Ads Manager, and remarketing platforms. Julia tracked and analyzed data, prepared SEO reports, conducted A/B split testing for landing page optimization, coordinated with affiliate partners, and provided ad hoc reports on web analytics and customer databases.

Earlier in their career, Julia worked as an Online Marketing Assistant at Splendia from December 2014 to June 2015, and as a Specialist in servicing a portfolio of debt at PrimoCollect Receivable Centre from May 2012 to September 2014. Julia also served as a Sales Department Manager at Unicredit Group from November 2011 to April 2012.

Overall, Julia Patsak has demonstrated strong skills in digital marketing, advertising, analytics, and data analysis throughout their career.

Julia Patsak holds a Master's Degree in Information Sciences in Business & Marketing, which they obtained from the Graduate School of Management in Barcelona from 2014 to 2015. Prior to that, they completed their Master's degree in Banking Business and Informational Technologies at the Banking university of the National bank of Ukraine from 2011 to 2013. Julia also obtained a Bachelor's degree in Banking Business and Informational Technologies from the same institution from 2007 to 2011. In addition to their formal education, Julia has obtained multiple certifications including an AdWords Certification from Google AdWords Certified in October 2015 and a Course in Web Analytics from Guesto Servicios in October 2014.