Sonja Gmelin

Global Vice President Brand Experience at Yogi Tea

Sonja Gmelin has had a long and varied career in marketing and business development. Sonja began their career in 1996 as an Auszubildender im Projektbereich at Otto (GmbH & Co KG). In 2001, they interned at Henrion Ludlow Schmidt in Consulting and Business Development. Sonja then interned at Kraft Foods in 2002 in Marketing, and at L'Oréal in 2004 in Consumer Marketing. In 2006, they interned at Unilever in Consumer Marketing and also worked as a Junior Brand Manager SMARTIES, Bezirksleiter Vertrieb, and Brand Manager Riegel Impuls at Nestlé. From 2009 to 2012, they worked at Henkel as Regional Brand Manager OTC DACH Schwarzkopf Professional and International Senior Brand Manager. Finally, from 2014 to present, they have worked at Yogi as Marketing Manager Europe, Head of Marketing Europe, Marketing Director (member of Exec), and Global Vice President Marketing & Creative.

Sonja Gmelin studied Betriebswirtschaftslehre at the University of Hamburg from 1999 to 2006, earning a Diplom. In 2003, they also attended KEDGE Business School.

Links

Previous companies

Otto logo
Henkel logo
Unilever logo

Timeline

  • Global Vice President Brand Experience

    January 1, 2024 - present

  • Global Vice President Brand & Marketing

    March 1, 2023

  • Global Vice President Marketing & Creative

    January, 2023

  • Marketing Director (member of Exec)

    September, 2019

  • Head of Marketing Europe

    February, 2017

  • Marketing Manager Europe

    January, 2014

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