Miranda de Bruijn

Miranda de Bruijn is a seasoned professional with over 25 years of experience in the analytical instrumentation sector, currently serving as General Manager at Yokogawa since January 1998. Miranda has held various significant roles including Global Marketing Manager and Global Product Manager, focusing on product development, market research, and sales support. Responsibilities include drawing up mid- and long-term business plans, conducting competitor analysis, and facilitating technical training for sales organizations. Miranda's background also includes a strong foundation in analytical chemistry, supported by multiple degrees from HU University of Applied Sciences Utrecht and ROC Midden Nederland. Early career experiences include a role as a laboratory technician and a multi-tasking supermarket employee.