Silvia Giacoia

Silvia Giacoia is a seasoned marketing professional with extensive experience in brand management and communications across multiple global companies. Currently serving as the Global Brands & Communications Director at Yokohama TWS since November 2020, Silvia leads the global strategy for five brands and oversees PR and communication campaigns, as well as event participation. Prior to this role, Silvia held the position of Senior Brand Manager for the Sanex brand at Colgate-Palmolive, where responsibilities included long-term strategy, brand expansion, and communication development. Silvia's earlier career at Unilever involved significant roles in brand management for various products, driving innovation, and executing comprehensive communication strategies. Silvia began professional development with internships at Librerie Feltrinelli and IRI, complemented by a Master's degree in Marketing Management from Università Bocconi and a Bachelor's degree in Marketing from Università degli Studi di Parma.