Shane Anderson

Shane Anderson currently serves as the Chief Brand Officer for Yolo Entertainment at Yolo Group since April 2024, previously holding the position of Director of Partnerships, Content & Brand. Prior to this, Shane was the Global Head of Content at Legend from February 2022 to January 2024 and held multiple roles at Better Collective from July 2019 to October 2021, including Senior Director of Broadcasting and Senior Director of Group Content and Brand. Shane's extensive experience also includes serving as Editor In Chief and General Manager of Content, as well as Chief Journalist and Presenter at Racing.com from December 2014 to May 2019. Earlier career highlights consist of presenting and executive producing at 3UZ Pty Ltd (Radio Sport 927) from June 2006 to December 2014, serving as General Manager of Business Development at Melbourne Football Club, and managing events and entertainment at the Australian Football League. Shane's career began as a Business Development Consultant for the Australian Government Solicitor and Corporate & Hirer Liaison Manager at Spotless Group.