Gerhard Hartzenberg

Head of Heavy Equipment at Yoma Strategic Holdings

Mr. Gerhard Hartzenberg joined the Group in January 2015 and is responsible for expanding the Group’s Heavy Equipment business. Over the past five years, Yoma Heavy Equipment has enhanced its portfolio of brands to include New Holland, Case, JCB and FPT and built a rental business operating out of 16 locations throughout Myanmar.

Prior to joining the Group, he managed various automotive and leasing businesses in South Africa, including Imperial Group, Super Group Industrial Products, John Deere and General Motors. He has extensive experience in sales and marketing, operations, network development, training and brand establishment.

Mr. Hartzenberg is a member of the John Deere International Marketing Council and the Toyota Wings Club. He has also received several awards, including three Chairman’s awards from Toyota/Hino and General Motors between 1990 and 2005.


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