Chad Smith

Chad Smith has extensive work experience in the field of product marketing. Chad currently works as a Product Marketing Manager, Customers at YOOBIC, starting in 2023. Previously, they held the position of Product Marketing Manager, Pendo Feedback & Enterprise at Pendo.io from April 2022 to September 2022. In this role, Chad was responsible for marketing strategy for enterprise customer accounts and coached industry experts for a company conference.

Before that, Chad worked at IBM from 2019 to 2022, where they held two roles. Chad served as a Global Product Marketing Manager, Go-To-Market Lead, launching products in IT infrastructure, IaaS, SaaS, and Cloud, and achieved significant revenue growth for a new LinuxONE server. Chad also worked as a Global Product Marketing Manager on the IBM Z and IBM LinuxONE team, focusing on core positioning and go-to-market strategies, and implemented a successful Win/Loss program.

Chad's earlier experience includes roles as a Student Ambassador at UNC Hussman School of Journalism and Media, a Senior Account Executive at The Daily Tar Heel, and a Product Marketing Intern at IBM. In these positions, they planned events, generated ad sales revenue, and conducted market analysis and buyer persona development.

Chad began their career as a Marketing Communications Intern at NRECA and as a Marketing and Social Media Intern at A Light Source, where they gained experience in database development, digital marketing campaign evaluation, social media growth, and event organization.

Chad Smith's education history begins in 2015 when they enrolled at the University of North Carolina at Chapel Hill. From 2015 to 2019, they pursued an interdisciplinary studies degree with a focus on brand management. During this time, they also attended the UNC Hussman School of Journalism and Media, where they specialized in advertising as part of their media and journalism degree. Additionally, they pursued a minor in entrepreneurship through the UNC Shuford Program in Entrepreneurship.

In the fall of 2017, Chad Smith participated in a study abroad program at the Istituto Lorenzo de' Medici in Florence, Italy. The specific field of study during this program is not provided.

In terms of additional certifications, Chad Smith obtained several throughout their career. In 2019, they became a Pragmatic Marketing Certified Level III professional and obtained certifications in Foundations, Launch, Market, and Content Marketing from Pragmatic Institute. Chad also obtained the Enterprise Design Thinking Practitioner certification from IBM.

In 2020, Chad Smith obtained the Product Marketing Certified - Core certification from Product Marketing Alliance and acquired certifications in Data Science Foundations - Level 1 and IBM Virtual Collaborator from IBM. Additionally, they completed the IBM Blockchain Essentials course. Most recently, in 2022, Chad Smith obtained the Foundations of Project Management certification from Google.