Elsa Gunputrar

Elsa Gunputrar is an experienced marketing professional specializing in Customer Relationship Management (CRM). Currently serving as Responsable CRM at Yoojo since September 2025, Elsa's previous roles include Responsable Digital & CRM at Bertrand Franchise, where responsibilities encompassed managing a loyalty program and launching a mobile application, and Responsable CRM at Groupe Karavel - Promovacances, focusing on CRM activation across multiple brands. Elsa also held the position of CRM Manager at Maisons du Monde, strategically targeting customer retention across 14 markets, and worked at La Banque Postale in relational marketing and campaign coordination. Earlier career roles involved project management in marketing at OUI.sncf, Soft Computing, and CNAMTS. Elsa holds a Master’s degree in Management Marketing from IAE Gustave Eiffel and additional qualifications in Economics and Business Administration from Université Paris 13 and IUT de Paris - Rives de Seine.