Yifan Zhao

Yifan ZHAO, Ph.D., currently serves as the Head of Global Business Development, Localization, User Research, and Strategy at YOOZOO GAMES since August 2022, and previously held the position of Head of User Research. Prior experience includes working as a User Experience Researcher at FunPlus from November 2020 to June 2022 and as a Senior Researcher at the Human Development and Media Lab at the University of California, Davis, from September 2018 to June 2022. Yifan ZHAO earned a Doctor of Philosophy in Communication from the University of California, Davis, and a Bachelor of Arts in Media Studies and Psychology from Penn State University.